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Why Did I Work My Butt Off For Months On These Videos?

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Tuesday, May 12th, 2009

Back in December, I sent an email to all my subscribers and clients asking what they wanted from me in 2009.

I didn’t know what the response would be given it was pretty close to the end of the year and people don’t tend to read email given all the other stuff going on in their lives.

I thought the last thing they would do is respond to me telling me what they wanted.

Holy crap was I wrong!

My inbox was flooded for days with people telling me over and over they wanted more videos and nutrition advice.

It took me a while, but I finally got around to doing it and to be totally honest, I wasn’t very excited in the beginning because I knew how much work it was going to be.

Don’t get me wrong, I love what I do. I wouldn’t be doing this if I didn’t absolutely love it.

But I knew how much it was going to hurt and how much time it was going to take to film ALL the workouts in my program. I designed it, and did the workouts on a regular basis and knew how tough and effective the things were and it kinda scared me knowing what it would take to film the whole frickin’ thing in a short period of time.

But I set out on my merry way and started filming…and it took me over 2 months to finish!

Then it took me another couple weeks to edit and upload the videos.

Why am I telling you this?

Am I doing it to complain and make you feel bad for me because of all the work I put in to this?

No…well okay maybe just a little.

I just wanted you to know that I do care about your success and want to do whatever I possibly can to make sure you achieve your goals.

I know how tough it is to lose weight in today’s world and I want to make it as easy as possible.

So when you told me you wanted videos and more nutrition information, I obliged.

The videos are rock-solid. I’ve been getting rave reviews from my existing customers who were given first crack at them (I give all my past customers free updates, just so you know).

The new nutrition book is filled with recipes and other healthy eating advice that I don’t cover in my other nutrition bonus. I’m the first to admit my short-comings and coming up with recipes and “what to eat” tips is near the top (along with patience as Andrea can attest to).

So I set out to find a guy who was good at it and found the product I was looking for and it’s also a rock-solid addition to my program.

I’m not good at “asking for a sale”, but that’s exactly what I’m going to do.

Buy my program because it works and works really well.

What do you have to lose? You can get a full refund if you don’t like it. No questions asked, no hassles. But to be totally honest, I’ve only had 3 refunds in the past 9 months and one of them was because the person bought it twice.

People love my program because it’s simple and it works.

Now it’s even easier to follow with the videos and MORE nutrition information.

Have a great day!

P.S. – Like I said, I’m not very good at being a salesman, so I’ll just come right out and ask…Why haven’t you bought yet? Get going…get off our butt and act already!

Grab your copy before the price goes up!:

www.FatLossToGo.com/StartToday.html

Categories : fat loss workouts

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Videos, Videos Holy Crap There’s A Lot Of Videos…And A Major Screw-Up

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Sunday, May 10th, 2009

Have you ever experienced one of those times where you feel like you bit off more than you could chew, but have to go through with it because you made a promise to yourself?

I’m having one of those right now.

A few months ago I decided to set out on a big journey.

Clients have been asking, poking, prodding and demanding that I make videos of the workouts in Fat Loss To Go. Some people are visual learners and need to see the workout before they feel comfortable doing it on their own.

I get that, which is why I finally decided to do it.

Over the past few months I’ve been filming, editing, uploading and embedding ALL the fat loss workouts from Fat Loss To Go.

It was no small undertaking I assure you. There are close to 100 different workouts in the entire program including the main program, beginner and advanced workouts PLUS the add-on workouts for moms, dads and your abs!

And these videos aren’t like my YouTube videos where I just go through a couple repetitions of each exercise and play some goofy music in the background.

I go through entire workouts in these videos, walking you through each exercise so that you can see what the speed of each workout should look like, what your form should look like and I’m giving tips and pointers throughout – even while panting like a dog on a hot Summer’s day (yes, I actually DID these workouts and they ain’t easy I can assure you of that).

I set a goal for myself to be completely finished and ready to roll it all out by Monday, May 11.

Well, the day has come and gone and I’m not completely finished. Sure I’ve got all the videos done, but all the “other stuff” isn’t done yet.

I’ve got a bunch of things to do to my website, don’t have the pretty “video graphic” for the site, haven’t finalized the new pricing structure yet, etc.

So my slowness is your opportunity to pounce and take advantage of an once-in-a-lifetime opportunity.

I act fast, and I plan on having all the “other stuff” finalized by Wednesday night, but until then you can grab the entire package, plus the videos and a new diet eBook for the current price of $39, but the price absolutely WILL be going up Thursday morning.

I haven’t decided by how much, but it will be going up that I can assure you.

The videos are hosted in a private, password protected website and are easy to navigate. You are able to see “how” the workouts and exercises are supposed to be done, correct your form and get “on the fly” tips from me – the same tips I give to my in-person clients.

The new diet eBook bonus is filled with healthy recipes to help you prepare fat burning meals for you and your entire family.

So don’t delay because this offer will be taken away Wednesday night and the new pricing structure will be in effect Thursday morning.

It’s your opportunity to take advantage of my biting off more than I could chew.

Have a great day!

P.S. – Don’t forget that you’re always protected by my 100% money back guarantee. If there is ever any reason you don’t like the program, don’t want to use it, or just don’t like me…you can return it and get ALL your money back with no questions asked and no hassles.

I want you to be happy and I do my hardest to make sure you are happy.

P.P.S. – Don’t forget that one of the many bonuses that come with Fat Loss To Go is 3 months of email support. If you ever have any questions, shoot me an email and I’ll answer them right away.

P.P.P.S. – What are you waiting for? Head to www.FatLossToGo.com/StartToday.html now!

Categories : fat loss workouts

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Workout Videos, Twitter and A Secret, Oh My!

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Friday, May 8th, 2009

Just a really quick note to end the week, but it’s a good one.

I have received a lot of requests for videos of the workouts you receive in the free report I give away when visiting my sites and I finally did it.

If you head to my YouTube page at www.YouTube.com/elswellness, you’ll notice a Playlist about 1/3 of the way down the page called “Free Report Workouts”. Click that link and there you’ll find videos of the workouts.

Also, if you haven’t done so already you should subscribe to my YouTube channel. That way you’ll be among the first to know when I upload new videos – and from now on I’m going to try to get at least 1 or 2 videos uploaded every week. and not all of them will be workouts.

Some will take you into my kitchen where we’ll go over things like portion sizes and reading labels and others will be more “How To” style.

Good times…good times.

Oh, one more thing. I’ve never told any of you this, but I Twitter. It’s something I’ve been doing off and on since January (before Oprah caught on or that idiot Ashton Kutcher lobbied for a million followers), but never really spent a ton of time on it.

But I’m going to start giving constant updates on what I eat, my personal workouts and other things, plus it’s a great way to communicate with you. It can be fun and very addicting, just like Facebook.

So if you have a Twitter account (or if you’re going to sign-up), be sure to follow me at www.Twitter.com/FitDad.

Have a great weekend!

P.S. – I’ve got a HUGE announcement coming up Monday so keep your eyes peeled, but if you want to get in on the fun before then, head to www.FatLossToGo.com/StartToday.html so you won’t miss out on any of the action.

Categories : Fat Loss for Men, fat loss for women

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Liver Damage, Death…and Lawsuits, Oh My! Hydroxycut FDA warning

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Monday, May 4th, 2009

“This has to be a joke.”

That’s the tamed down and censored version of what went through my head last week when a report came out alerting consumers to stop using one of the most popular brands of diet pills, Hydroxycut, because there have been reports linking it to liver damage and even a death.

Here’s a direct quote from the FDA’s alert: “FDA has received 23 reports of serious health problems ranging from jaundice and elevated liver enzymes, an indicator of potential liver injury, to liver damage requiring liver transplant. One death due to liver failure has been reported to FDA. Other health problems reported include seizures; cardiovascular disorders; and rhabdomyolysis, a type of muscle damage that can lead to other serious health problems such as kidney failure.”

Are you freaking kidding me?!!

It wasn’t that long ago that the same diet pill, along with many others, were embroiled in wrongful death lawsuits because of ephedra, which then lead to a ban on ephedra in all diet pills (which has quietly been removed and some supplement companies are using it again).

This whole thing boggles my mind because for the most part, these diet pills do absolutely nothing (other than causing major health problems evidently).

One of the big selling points with these worthless pills is that they raise your metabolism, which will help you burn fat and lose weight.

Not quite the whole truth and nothing but the truth, so help them God (I’m sure they’ll have to be getting used to uttering those words given the huge increase in legal cases).

They’re all loaded with caffeine and other stimulants, which will raise your metabolism a little bit, but pretty soon your body gets used to it and then the extra calorie burning stops.

And this happens a lot quicker than you think.

There goes one purported benefit down the toilet.

Another thing these pills do very well that they don’t tell you is they make you lose water weight.

That’s what everyone loses in the first week when taking these things.

Our bodies hold A LOT of water and most of it is necessary for life, but some of it just hangs around serving no other purpose than to make you jiggly.

It’s not unhealthy and it’s something that you can take care of very easily without taking a dangerous supplement by drinking more water and laying off other drinks and foods that make you retain water.

But these supplements are loaded with so much caffeine and one of its primary effects is as a diuretic – meaning they make you go pee…sometimes A LOT in the first few days.

You lose weight and you’re happy.

You think it’s fat, but it’s not…it’s just water and it may come back just as soon as it left.

Doesn’t matter, though because you’re hooked and continue taking that supplement thinking it works, when all it did was make you use the bathroom more.

I won’t even get into that new one Alli and its “treatment effects”, which is just a different term for “side effects.”

Here’s a hint about those wonderful “treatment effects”, though…

…carry an extra pair of pants with you because you just may need them if you laugh too hard, cough, sneeze, or do any heavy lifting – and they tell you such right on the label!

So, here are your options:

Take Hydroxycut, which can cause severe liver damage and death. Take some other pill that will make you pee more, or take some new “FDA approved” diet pill that will make you soil your pants…all for the low, low cost of $59.99/month.

Or you could save your money and learn how to go about things the right way.

By setting aside a limited period of time every day to workout from home – 10 minutes sounds nice.

Learn the proper ways to eat for fat loss, without going crazy on some fad diet and cutting out all your favorite foods – which will just lead to insanity or binge eating or just being a pain in the butt to the people who love you.

Which option sounds the best?

Have a great day!

P.S. – I’m almost done with my big surprise. Hopefully I’ll be able to let you in on the secret next Monday…and when I do, keep your eyes peeled because it’s AWESOME! It’s something I’ve been working on for the past 2 months and you’re going to love it and all my past customers get in on the goodies too, so there’s no need to wait until next week.

Get started today by heading to:

www.FatLossToGo.com/StartToday.html

Categories : Fat Loss for Men, fat loss for women

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10 Minute Workouts…Can You Really Lose Weight With Them?

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Wednesday, April 22nd, 2009

10 Minute Workouts. Do They Work?

One of the things I’m always amazed by is the people who constantly question whether you can really achieve results with a 10-minute workout.

Please don’t misunderstand, I don’t mean that in a bad way. It’s not their fault they’ve been told for years you have to workout for 30-60 minutes (or longer) every day if you want to lose weight and get in better shape.

In fact, just today I was reading in a magazine about some hot young Hollywood starlet’s workout where her trainer said she worked out 2 hours a day, 5 days a week to get and maintain her body.

Who the hell has that much time to workout?

I do this for a living and there’s no way I can carve that much time out of my day to devote to a fat loss workout!

So why should I expect you to try and workout for a fraction of that time when I know you’ve got way too many things going on and you’re not going to stick to it?

Why can’t I come up with a great workout that only takes 10 minutes? Why can’t I come up with something that cuts through all the crap and only uses the most effective fat loss exercises, can be done from home using only dumbbells and your own bodyweight, and more importantly be something that you will actually do?

Time is, by far, the biggest excuse and objection to people working out. Yet when I give someone a workout that totally obliterates that excuse, they’re doubtful.

Why not try?

In fact, that brings to mind an email I received a little over a month ago from a female client who was really excited to try my 10-minute workouts, but was still skeptical.

She’d been so used to working out for 60 minutes that she didn’t think she could get the results she wanted and was wondering if there was anything I could do to extend the 10 minute workouts and make them longer.

I flat out told her no.

I told her to stick with the 10-minute workouts for a month.

She begrudgingly took my advice and stuck with the 10-minute workouts and didn’t step on her treadmill or use their giant home gym for an entire month.

Here’s what she told me last week, “Ed, I didn’t think it would work, but it did. I was very skeptical for about a week, then I started to notice a few things. I had more energy, I was actually doing the workouts on a consistent basis (which has NEVER happened before), and I was getting a lot stronger…in only a couple weeks.

Now it’s been a month and I’m totally floored and amazed! I have lost 6 pounds (I don’t have much to lose), my waist has shrunk, my hips are smaller and I’m standing taller with better posture!

I’m hooked and you’ve made a believer out of me. I fully expected to be able to tell you that you were wrong, but it was me who was wrong!”

So what do you think? Does that sound like you? Are you skeptical about a 10 minute workout?

All that I ask is you give my 3-week 10-minute workout a try. It’s free and I guarantee you’ll see results.

You’ll see results because you cut out your biggest excuse and because the workouts are awesome (I designed them after all).

What else do you have to lose besides some extra fat and some false beliefs?

Have a great day!

P.S. – After you’ve tried my free workouts, you’ll definitely want to jump into my Fat Loss To Go program. It’s got over 15 weeks of 10-mintute workouts that can be done from home, while only using dumbbells and your own bodyweight. Grab your copy today at www.FatLossToGo.com/StartToday.html